Fans of the long-struggling Cleveland Browns have suffered through many losing seasons, and a few winless seasons as well, so the revamped team is looking to give fans a special way to commemorate their first win of the season.
By giving them free beer.
According to ESPN’s Darren Rovell, Anheuser-Busch, whose Bud Light brand is the official beer of the NFL, including 28 of the 32 NFL teams, including the Browns, on Tuesday will begin placing eight-foot “Victory” fridges filled with Bud Light bottles into 10 Cleveland-area bars that purchased them.
When the clock runs out on the Browns’ first official victory of the regular season, the electromagnet that keeps the fridges locked will be turned off through a WiFi connection, opening all of them for fans to enjoy free of charge.
Get ready for a rush to the beer machines.
“Obviously, we are nowhere near satisfied with our win totals in recent seasons, and our fans deserve much better,” said Browns chief operating officer Dave Jenkins. “While some may characterize it as celebrating one victory, we view this as an opportunity to thank Browns fans for their unwavering support while also looking forward to our goal of rewarding Cleveland with a consistently winning football team.”
Bud Light’s vice president of marketing, Andy Goeler, added that the company and the team wanted to do something special to reward the loyal fans that have stuck with the team through years of suffering. Goeler says the beer brand will change out the beer every month, if necessary, to make sure the product stays fresh.
To be eligible for a 16-ounce aluminum bottle, a fan has to be inside the bar when the clock strikes zero to ensure that they are of legal drinking age.